Building and growing a side business is hard! In order to succeed, you need to stack the odds in your favour. And the best way to do this is to act unfairly. But what does this really mean? What does acting unfairly mean? Let’s start with what it doesn’t mean. Acting unfairly in this context does NOT mean being unethical or doing anything shady. Quite the opposite. Acting unfairly means identifying where you can add the